Go mobile!!

Just think of a device that is being used most in all your waking hours. The first answer that pop ups in your mind is –‘Mobile Phone’, and it is completely true!Research studies haveproven the fact that either a teen or an adult, either a man or a woman, everyone these days, is engaged into their mobile phones for a surprisingly considerable amount of their awake time. Lately, this trend has shot up like anything. Gradually, all companies have started taking leverage of this fact and are making a stupendous amount of money from it.

The idea is to use mobile phone as a tool for reaching out masses and marketing their products and services. This is also known as “Mobile Marketing”. Mobile marketing has become a great way to make new customers and stay in touch with the existing ones.

Now to savor mobile marketing benefits, companies need to ensure that their sites are mobile sites. This refers to the fact that a website needs to be optimized in a way that the users enjoy the same experience on mobile devices as they do on their desktop computer. Technically, companies may go for “Responsive design”, “Adaptive design”, “Mobile first”, “Mobile friendly”, or a “Separate mobile site” but the underlying ideaistheir “mobile presence”.

Besides mobile site, trend is also to go for mobile App as well. User needs to download the app from the App store and install it on their mobile device. Mobile site or app or both would typically depend upon the type of business. For example – Axestrack’s (renowned GPS based vehicle tracking solutions company) responsive website provides its customers with ideal user experience. Along with mobile site, it also extends multipleapps to cater its varied customer base. “Track” App to monitor fleet, General Tracking” app for basic tracking, “Immobilizer” App for bike tracking, “No More Wait” App for school Bus tracking, “Track Me” for employee tracking, “GPS Installer” App for managing control panel, are just to name a few.

Lots of people use their cell to search online using web portals. Thus, simply having mobile website is not enough to mark your web presence. Companies need to employ SEO (Search Engine Optimization) techniques to maximize the amount of visitors that your website gets by pulling it to high ranks in search results when people are searching online through search portals.

Mobile marketing involves various techniques, but the effort you put in becomes worth when you reap its benefits!