Monday, 28 September 2015

Let technology help you !!!



Doing business is not an easy task. You have zillion of things to do and many unforeseen turns on the road. To handle all of this and to run your business successfully, you need something. Besides various other things, Fleet Management Solution can help. In this article, I am jotting down some thought starters to be considered as you think of a Fleet Management Solution.
Indigenous Mobile App: In businesses, every single second counts and you have to take decisions on the go. So, go for a software solution that provides Mobile App besides the conventional Web UI. Moreover, the App should be available for all smart phone users (Android, IOS and Windows)so that they candownload the App and can work anytime from anywhere.


Consolidated Dashboard:When looking into fleet management solutions, think about the ones that provide a compact dashboard customized to suit your eye. Customarily, management executives’ have an inclination to contemplate only condensed data so as to grab the bigger picture which helps them to save company’s bacon as well as enables them to devise company’s future strategies/policies. Thus, opt for software that provides dashboard where information can be drilled down with subsequent clicks matched to your convenience.

UI for all Key Players: Solutions providinguser-friendly and user-specific interfaces for all the three layers of long haul business i.e. Consignor, Consignee and Forwarder, would undoubtedly be a better option among fleet management category. I meanif you are going for Fleet management solution, then why not let everyone in the chain reap its benefits.

Flexibility of Data Input: We all understand that time is the essence in today’s fast paced world. Hence, people do not want to burn-up their time learning or juggling with the new data input methods. Thusopt for a solution that support multiple forms of data input including the one you are familiar with.

Auto Monitoring: Try to go for those solutions which monitor vehicles 24/7 and the trips made by them and consequently update vehicle status automatically. Such solutions relives the user from hassles and tensions of manual updates.

Proactive Analytics: Increasing the efficiency of corporate logistics requires studying the evolving trends that help take important strategic decisions by the senior management. A wide range of ‘compliance’ and ‘conformity’ reports, offered by many solutions,can help you monitor and correct any bottle-necks that may exist in the process.

Dynamic Grouping:With evolving technology it is important for an organization to build its infrastructure in an adaptable form. Hence, consider software architecture that supports dynamic grouping on the dashboard where vehicle status is updated every few seconds and exchanged between rule specific groups.

Conformity and Compliance Status Reports: User-specific reports prevent the user to sift through loads of data before landing on to the relevant information. So, the solution should be capable of imparting a wide range of compliance and conformity reports to assist the user in managing their part in the chain.Few of examples could be Daily summary report, expected arrival time report, Customer status report, just to name a few.You can go in for software solutions that offers number of reports, a report for each one – from a supervisor to an executive.

Key Performance Indicator’s: With an ocean of data to divulge oneself in, it is important that we do-not lose sight of the ‘track’. Key performance indicators are meant to check if your basics are right. These figures will help discover the depth of your overall strategy about the whole fleet. Thus, fleet management solution can help to paint a picture so that you can-
ü  Compare and analyse among all the vehicles in the fleet.
ü  Scan through the accurate and latest values of important indicators.
ü  Explore the trends such as loading time average over a specific time period.


Axestrack Software Solutions is one of the best brands that provides solutions with all the above mentioned features. To learn more about Axestrack’s solutions, click here.


Wednesday, 16 September 2015

Go mobile!!




Just think of a device that is being used most in all your waking hours. The first answer that pop ups in your mind is –‘Mobile Phone’, and it is completely true!Research studies haveproven the fact that either a teen or an adult, either a man or a woman, everyone these days, is engaged into their mobile phones for a surprisingly considerable amount of their awake time. Lately, this trend has shot up like anything. Gradually, all companies have started taking leverage of this fact and are making a stupendous amount of money from it.

The idea is to use mobile phone as a tool for reaching out masses and marketing their products and services. This is also known as “Mobile Marketing”. Mobile marketing has become a great way to make new customers and stay in touch with the existing ones.

Now to savor mobile marketing benefits, companies need to ensure that their sites are mobile sites. This refers to the fact that a website needs to be optimized in a way that the users enjoy the same experience on mobile devices as they do on their desktop computer. Technically, companies may go for “Responsive design”, “Adaptive design”, “Mobile first”, “Mobile friendly”, or a “Separate mobile site” but the underlying ideaistheir “mobile presence”.

Besides mobile site, trend is also to go for mobile App as well. User needs to download the app from the App store and install it on their mobile device. Mobile site or app or both would typically depend upon the type of business. For example – Axestrack’s (renowned GPS based vehicle tracking solutions company) responsive website provides its customers with ideal user experience. Along with mobile site, it also extends multipleapps to cater its varied customer base. “Track” App to monitor fleet, General Tracking” app for basic tracking, “Immobilizer” App for bike tracking, “No More Wait” App for school Bus tracking, “Track Me” for employee tracking, “GPS Installer” App for managing control panel, are just to name a few.

Lots of people use their cell to search online using web portals. Thus, simply having mobile website is not enough to mark your web presence. Companies need to employ SEO (Search Engine Optimization) techniques to maximize the amount of visitors that your website gets by pulling it to high ranks in search results when people are searching online through search portals.

Mobile marketing involves various techniques, but the effort you put in becomes worth when you reap its benefits!



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